éditorial
In the era of the consumer becoming an acting one, over-informed and demanding, we are witnessing a deep societal and environmental awareness that influences purchasing choices for personal well-being and ecology ;
In this context, the consumer is looking for transparency, authenticity in products, sincerity on the part of the brand, he wants to have a more informed knowledge of the composition of the product, justified cost and experience he’s going to be able to live.
« The Anarchist » , the offbeat brand of the , wants to offer a new approach to luxury, and meet the strong expectations of consumers to know the real value of what they buy.
Daoud , founder of the , now shares this new approach in the creation of :
Concept
The « Anarchist » is a « manifesto » for artistic creation, a desire to impose the quality of luxury goods against all odds... and make it affordable ! Contrary to the major market trends or trends in perfumery, is liberating itself thanks to a freedom of action, and of creation ; For this reason, this 2.0 brand, engages in a direct dialogue with its consumer, frees itself from a traditional distribution network, limits its intermediaries to allocate more budget to quality, enhances a short cycle distribution channel to offer artistic perfumes at the right price.
For this reason, this 2.0 brand, engages in a direct dialogue with its consumer, frees itself from a traditional distribution network, limits its intermediaries to allocate more budget to quality, enhances a short cycle distribution channel to offer artistic perfumes at the right price.
It’s credo is fewer intermediaries for greater quality !
It’s logo, the circled « A » letter, which represents the first letter of the word in many languages, is an internationally recognizable symbol.
Perfums
True to the spirit of the first MTB Parfums concept, The “A” offers olfactory creations that contain up to 80% natural materials. For each Perfume, the selected natural material symbolizes a country and its unifying ritual or myth.
SHAMAN
SHAMAN
The « Shaman » fragrance is an encounter with its share of sweet and transgressive madness,
Eau de Parfum / 50 ml
prix: 119€
88
88
The « 88 » fragrance is « a life style », a “tattoo” of hope conveyed by the young Asian generations..
Eau de Parfum / 50 ml
prix: 119€
SLAVIC SOUL
SLAVIC SOUL
The « Slavic Soul » fragrance is a tribute to the Slavic libertarian spirit
Eau de Parfum / 50 ml
prix: 119€
VENUS
VENUS
Born of the anarcha-feminist movement for women’s emancipation..
Eau de Parfum / 50 ml
prix: 119€
CODE NOIR
CODE NOIR
The « Code Noir » is a bright, strong and extremely melodious cry..
Eau de Parfum / 50 ml
prix: 119€
PUNK
The Creator
The design of 5 fragrances were co-designed with (Chris Maurice), a world-renowned perfumer for its many scented compositions in the Haute Parfumerie market., (Chris Maurice) , parfumeur mondialement reconnu pour ses nombreuses compositions dans le marché de la Haute Parfumerie. is very keen on mixing, sculpting synthesis, making it sensual and mysterious. He loves its simple nature, its stability, its promise of intensity and persistence.
His creative approach is very different from that of the fragrance Designer who is always working instinctively and with total freedom. His free and instinctive, almost wild sensitivity, shapes his marginal side ; His passion for natural materials is linked to a deep desire to transmit the quintessence of a land, of an untouched nature with “no clear language but in which one feels everything”.
The Collection
To echo the logo’s set of triangles, both the box and the bottle are designed in a simple but imposing pyramidal shape. Made with a “black crystal” stopper, designed by master glassmakers, each facet of the bottle has been hand-polished with no visible markings, it is completed with a screw pump system and can be easily refilled.
Acheter
Acheter
